Follain.com – design for responsive e-commerce site

DESIGN FOR MOBILE + DESKTOP - WIREFRAMES

Beauty brand Follain wanted a separate web/mobile site for products from their own line to augment the site that features a collection of brands which they also sell. The new site needed to have a distinctly different look and feel, but offere a somewhat seamless experience if you are clicking from one site to the other.

Working closely with the creative lead at ATTENTION MEDIA CO., (responsible for general direction, branding and photography) and following a schematic brief from Follain, I designed the layout and navigation of the Follain brand website. I provided developer-ready wireframes using Adobe XD that were followed closely to build follain.com.

The new direction for photography developed by ATTENTION MEDIA Co. is very colorful and the site needed to be clean and minimal so photography and product imagery can shine. Lighter versions of brand colors were used minimally, as accents.