JPMorganChase New Visual IdentityIn 2024 JPMorganChase transitioned to a new visual identity and design system designed by 2×4. As an Art Director on the Brand team I created new collateral and resources, applying and evolving this new system — often creating the first applied designs of their kind.
JPMorganChase 101
PPT Deck
The 101 deckwas created for anyone — firmwide — making a presentation about JPMorganchase, internally or externally.
Designing the deck was an exercise in testing real-world applications of the new system. I translated complex content from multiple sources and styles into this unified 25 page document.
JPMorganChase 101 firmwide PPT presentation deck
The 101 deck was created for anyone needing to make a presentation about the firm, internally or externally.
Corporate Impact Marketing /
Local Public Affairs:
Make Happen Campaign
The Make Happen campaign was deployed across national, international and local markets. Here is a sampling of one small set of social assets.
Firmwide
Merchandise Guidelines
The publicly available Firmwide Merchandise Guidelines document offers guidance to anyone creating branded merchandise for any of the three brands: JPMorganChase, Chase and J.P. Morgan.
I synthesized documents and input from multiple departments, teams and creative stakeholders into one updated and unified 39 page document, maintained in Figma.
Photography Curation
I curated photos for the relaunch of jpmorganchase.com (designed by Code and Theory and launched in 2024), was responsible for selecting images for News and Stories on an ongoing basis and assembled many photo libraries for teams such as HR, Compliance and all seven DEI Centers of Excellence. Photography is drawn from both owned imagery and stock.
(Photo libraries not shown).
Images for News and Stories
Images across jpmorganchase.com: header hero images, body images, a set of images representing cities
Communications
Collateral
Responding to communications and marketing needs across the firm, I designed pieces from specific content-rich documents (shown here) to sets of all-purpose marketing banners, zoom backgrounds, newsletter templates and more.
Tech Help Rebrand:
Ask JPMC
Tech help across the firm went through a renaming as they streamlined functions into a unified, easier to access system. I created the wordmark and design system for related signage. After exploring a few typography directions, we settled on aligning tech help services with the core JPMorganChase system.
